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How's Your Oni?
Brand Identity
Retail
Brand Identity
How’s Your Oni? is a contemporary Japanese eatery founded by Rebecca Aziz and Minchan Kim, reimagining comfort food through a modern, playful lens. At its heart is the humble onigiri – elevated into a signature offering with bold flavors, thoughtful ingredients, and a focus on craftsmanship. Blending tradition with creativity, the menu reflects a casual yet refined approach to Japanese cuisine, designed for everyday enjoyment with a distinctive twist.
Industry
Restaurant/Hospitality
Client
How's Your Oni?
Year
2023
Strategy
The Oni brand embraces an endearing, kombini-style identity that feels both familiar and characterful. Central to the visual language is a charming illustrated onigiri icon paired with a hungry samurai character, injecting personality and storytelling into the experience. This playful tone is balanced with references to classic Japanese izakayas, such as illustrated wall menus and clean, graphic layouts. A simple, highly identifiable color palette ties everything together, creating a cohesive system that is approachable, memorable, and effortlessly recognizable.
Deliverables
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